ASMfaRm
In Summer 2022 Kroger’s main mission was to educate customer on the great lengths they go to grow the freshest product. With that in mind we decided to romanticize farming and jump on the popular trend of ASMR to show customers the amazing care that goes into their produce. Thus ASMfaRm was born.
Hey to Hay
For many people they have no idea who puts in all of the hard work to grow their produce. In order to change that we created a Q&A series called “Hey to Hay to highlight Kroger’s farmer partners.
