Logo Evolution
7-Eleven Rebrand
It all started with…
A small store in Dallas selling milk, bread, eggs, and mostly ice. 7-Eleven is an iconic brand that has been around for more then 70 years bringing quick store convenience to consumers all around the world. In 2016 7-Eleven tasked us to elevate the brand and start to evolve their identity.
Iconography
In order to enhance the brand we took inspiration from 7-Eleven’s iconic stripes to create a modern recognizable look that celebrate’s the brand.
Animation Storyboard
7-Eleven has traditionally always photographed food on white but, to create a more eye catching presence on social we proposed to create interesting patterns based on the stripes. 
7-Eleven is known for Slurpee and Big Gulp but, one of their most sold products is actually their hot coffee. We decided to continue our exploration of the stripes in attempts to create a more iconic hot coffee cup.
