7-Eleven Rebrand
Logo Evolution
It all started with…
The iconic orange, green, and red stripes. 7-Eleven is an iconic brand that has evolved from a local ice shop in Dallas to a worldwide convenience store.
Iconography System
In the new 7-Eleven brand system we took inspiration from it’s iconic history to establish recognizability with consumers that revolves around the stripes.
Icon Animation
Coffee Cup Redesign